Combining the latest brain studies and humor research with the author-s own 23 years of experience in comedy and corporate training, LAUGH AND LEARN is a fascinating look at what makes learners perk up, pay attention, and remember. It-s the first book that 1) explains the research that shows how humor can make information more memorable, 2) teaches communicators how to be funny without relying on joke-telling or novelty store items, and 3) gives specific, light-touch techniques that can be used by virtually anyone who seeks to present their message more effectively. This book will help teaching professionals to:
* Attract more learners to their programs * Get and hold learners- attention throughout the learning process * Present curriculum memorably * Positively affect learner attitudes * Go beyond teaching facts, to encourage and model creative thinking (a much-sought ability in today-s organizations!) * Improve performance scores both inside and outside of the classroom * Enhance their own reputations as contributors to their organizations- bottom line * Get -buy-in- from organizational decision-makers
Moreover, LAUGH AND LEARN is a true page-turner! Rich in insights, research data, showbiz secrets, and backstage anecdotes, it is a book that will be read and reread. From the very first chapter, readers will begin to see that professional development can actually be fun!
Wouldn-t you like your learners to say the same?
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